Judith's work spans digital strategy, trend insight, and cultural storytelling for fashion, lifestyle, and consumer-tech brands. Drawing from a foundation in finance and a background in fashion photography, she brings a unique blend of analytical thinking and creative vision to her work. Her approach to strategy is grounded in real consumer behaviour, guided by data, and delivered with clear creative direction. She shares cultural commentary through Substack via the trendgeist, TikTok and industry panels, offering brands insight into the future of fashion and evolving consumer habits.